Privacy Policy


This Privacy Policy describes how Basic 24/7 (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website.

Personal Information We Collect

When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the site, and information about how you interact with the site.

When you make (or attempt to make) a purchase through the site, we collect certain personal information from you, including your name, billing address, shipping address, payment information, email address, and phone number.

We refer to this information as “Personal Information.”

How We Use Your Personal Information

We use the Personal Information that we collect to:

  • Fulfill and manage orders placed through the website (including processing payments, arranging shipping, and providing order confirmations)

  • Communicate with you

  • Screen orders for potential risk or fraud

  • Provide you with information or marketing related to our products, in line with your preferences

  • Improve and optimize our website and customer experience

The legal basis for processing your personal data is Article 6(1)(b) of the GDPR, as processing is necessary for the performance of a contract. Where processing is not directly related to contract performance, it is based on Article 6(1)(f) of the GDPR, based on our legitimate interest in operating and improving our business.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. This includes:

  • Shopify, our e-commerce platform, which stores your data securely and enables us to sell our products

  • Payment providers

  • Shipping and logistics partners

  • IT and hosting providers

Shopify processes your Personal Information in accordance with their Privacy Policy, which you can read here:
https://www.shopify.com/legal/privacy

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests, or protect our rights.

Newsletter & Marketing

If you choose to subscribe to our newsletter, we will use your email address to send you news, updates, and special offers.

The legal basis for this processing is Article 6(1)(f) of the GDPR (legitimate interest). You may unsubscribe at any time by using the unsubscribe link in our emails or by contacting us directly.

We retain newsletter data for as long as you are subscribed and up to one (1) year after you unsubscribe for documentation purposes.

Cookies

Our website uses cookies to enhance your browsing experience, analyze traffic, and support marketing activities. You can control and manage cookies through your browser settings.

Social Media

We operate business profiles on social media platforms such as Facebook and Instagram. When you interact with our profiles, we may process personal data such as your name and messages.

We act as joint data controllers with the respective social media platforms. We do not have access to individual behavioral data collected by these platforms and only receive aggregated statistics.

Please refer to the privacy policies of the respective platforms for more information.

Data Retention

We retain your Personal Information only for as long as necessary to fulfill the purposes described in this policy and to comply with legal obligations. Order-related data is generally stored for the current financial year plus five (5) years in accordance with accounting regulations.

Your Rights

Under the GDPR, you have the right to:

  • Access your personal data

  • Request correction or deletion

  • Object to or restrict processing

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, please contact us at basic@basic24seven.com.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. The latest version will always be available on our website.